McCombs Marketing Conference Explores the Coming AI Revolution

More than a dozen speakers offered insights, tips, and warnings about the present and future of artificial intelligence at the Texas McCombs Marketing Conference in October. During a day and a half, company founders, corporate executives, authors, and academics discussed what lies ahead for the $100 billion industry that is expected to grow by a factor of 20 by 2030. The conference was organized by second-year MBA leaders from two student organizations, Marketing Fellows and Graduate Marketing Network, with staff members at the Center for Customer Insight and Marketing Solutions.