
Research and Insights from Texas McCombs

Ethics Demystified
A free video-based ethics curriculum is putting a new face on an age-old problem—and helping educators light a better path…

More or Less: Why Timing is Key to Your Team’s Creative Success
For creative teams, knowing when to stop brainstorming is crucial By Jeremy M. Simon Senior marketing lecturer Stephen Walls steps…

Politicians Who Pass on PACs Get More From CEOs
Business PACs have gotten a bad name, but banning their campaign contributions could have worse side effects. Candidates who refused…

In Social Media Age, New Products Need New Marketing Ideas
Consumers often look to other consumers before deciding to try a new product. But in the world of social networks,…

To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…

Is Your Partner Wrecking Your Financial Literacy?
How relationship roles shape a lifetime of money know-how for better — or for worse Based on the research of Adrian Ward When…

Empathetic Cops Are Less Happy, Struggle More on the Beat
Police officers with a strict law-and-order ideology hold up better under public animosity than their more empathetic peers Based on…

America’s Ailing Healthcare System Needs a Transfusion of Ideas and Technology
The country’s healthcare delivery system remains stuck in the past. Will new solutions come from a team of experts skilled…

How Employers Can Catalyze Change in the Health Care Industry
Few employers have a strategic approach to health, says Elizabeth Teisberg, a leading figure in the value-based health care strategy…

Less is More
For consumers who aim to shop based on their values or political beliefs, deciding what products are safe to buy…

10 Questions Shareholders Should Ask at Annual Meetings
Sorry, CFOs. Here are the tough questions shareholders should ask at the annual shareholders meeting to make their attendance a…

The Role of the Investor Relations Officer
Investor relations officers play a low-key but crucial role in a firm’s image on Wall Street — and on its financial success.…

Embracing Crisis as Your Opportunity to Shine
Is your company in crisis? Lucky you. By John Daly A few years back I was chatting with a very senior…

Who Me, an Inside Trader? Four Ways to be Guilty of Illegal Stock Trading
Some argue that insider trading has its positives, but in most of the developed world, it is severely frowned upon…

Economics, not Regulations, are Killing Coal Plants
Despite government efforts to boost coal plants, a new UT study finds they’re on their way out, and the U.S.…

Our Electric Future
In a new multidisciplinary study, researchers find the answer to our electric future is blowing in the wind — and burning natural…

Q&A: New Study Finds Wind and Natural Gas Cheapest for New Power Plants
In a new multidisciplinary study, 23 UT researchers find the answer to our electric future is blowing in the wind — and…

Empowering Questions May Boost Employee Morale
Puts the focus on what works—not what’s not working. Based on the research of John Daly By Steve Brooks From classical…

Trump’s New Tax Plan Seeks to Avoid Hidden Costs of Amnesty
Research shows that one-time tax amnesties encourage more tax avoidance in the future. Will the new U.S. tax law change…

Desire to Declutter? Science Says Take a Picture First
Understanding our reluctance to let go of items with sentimental value may also benefit nonprofits that rely on a steady…

Bitcoin Is Hip, Cool, and Nothing New
Cryptocurrencies are technologically alluring and addictingly cool. History tells us neither quality makes bitcoin a wise investment — a lesson illustrated by…

3 Billion Rural Consumers — Can Marketers Profit From Them?
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor” By Poornima Subramanian…

Digital Activism
Award-winning research examines how shaking up tactics led to more online engagement for advocacy groups. Illustration by Spur Design A few years…

Sarbanes-Oxley Is a Warning System for Fraud
Some on Wall Street argue Sarbanes-Oxley is costly, burdensome, and the reason why the number of public companies in the…

Is Your Smartphone Draining Your Brain?
Adrian Ward has dared to question everyone’s favorite tech device. His findings will doubtless open further inquiry and perhaps spur…

Tax Reform, Explained — Well, Some of It
Lawmakers are talking about tax reform, tax cuts, and something called budget reconciliation. Here’s what it means and where we stand.…

Q&A: Why Formula E Is Eyeing a New Market
In the race to engage millennials, Formula E didn’t bother to ask anyone what they wanted. So how has it…

How to be a Creative Genius
It may seem like an elusive thing, reserved for the likes of Picasso or even Elon Musk. But each of…

How To Be Happier
Feeling blue? Check out these tips for seeing the brighter side of life from professor and happiness expert Raj Raghunathan.…

Mapping a Manager’s Brain on Incentives
How do incentives affect a person’s decisions? Researchers give managers an fMRI to find out. By Steve Brooks Can restructuring a…

First, Remain Calm: Tips for Today’s Crisis Managers
Don’t wait for a crisis to unfold before developing a plan for a fast, thorough, and strategic response by Terry…

Navigating Work Overseas with More Confidence, Fewer Gaffes
An expert offers three strategies for succeeding in cross-cultural work projects, because making it in a foreign job assignment takes…

How To Build a Better Team
Relationships and communication within a team may be more important than defined job roles and skill sets By Rob Heidrick…

How (and Why) To Start Mentoring
As the newest members of the workforce embark on their careers, try these methods to contribute to their development. And…

How Smart Managers Make Diversity Work
Leaders need more variety in their work teams. Here’s how to design — or fix — diverse teams for maximum productivity. Diversity is often…

CEO Politics Can Spur (or Stifle) Business Innovation
Political affiliation offers more reliable clues about a CEO’s inclination to take risks than factors like age or education By…

How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…

Is Fear Holding You Back?
Consider these 5 strategies to fight fear and other discouraging thoughts By Neena Newberry, MBA ’92 No matter what anyone…

Protecting Your Retirement From Market Volatility
Your savings don’t have to bottom out even if the market does. McCombs investment experts explain how to safeguard your funds.…

The Right Ticker Symbol Can Mean Bigger Stock Returns
Some ticker symbols are easily recognizable while others look more like alphabet soup. New research says the right combination of…

The Myth of the Obsolete Accountant
There’s a persistent rumor that in the not-so-distant future, technology will replace accountants. Nothing could be further from the truth. By…

The Threat of Exit: How Investors Manage Management
Institutional investors exercise their power behind the scenes, and those private talks come with potent threats. By Steve Brooks On…

When the Glass Ceiling Shatters
Companies with women in top leadership see improvements in the bottom line By Steve Brooks Stephanie Paine, BBA ’03, could…

The Psychology of Risk and Decision-Making
Regret propels us forward and old habits drag us back, but companies still have to be profitable in the face…

Why Your Close Friends Don’t Buy You What You Want
Registries help make gift-giving easier, but research from McCombs explains why you still might not get what you asked for…

Avoiding Catastrophe: A New Way Retailers Can Stock for Hurricanes
McCombs professors have developed a better way to get supplies to customers before the next storm strikes. For retailers with locations…

Looking for a Trustworthy CEO? Hire a Military Vet
For companies hoping to avoid hassles with the IRS, financial restatements, or class-action lawsuits, consider a military background for your…

Reimagining the Future of America’s Health Care System
The amount the U.S. spends on health care is on par with peer countries, but many in America are getting…