Mahajan, Vijay
The Family Business
From Siete Family Foods to 7-Eleven, McCombs entrepreneurs create family legacies in the business world. Story by Sharon Jayson | Illustrations…
Female Execs Hone Customer Strategy
Women in leadership boost customer satisfaction and financials — especially in certain environments Based on the research of Chandra Srivastava and Vijay…
Digital Tech Helps Nations Leapfrog Development
Digital technologies are helping India and Kenya find 21st century solutions to 19th century problems Based on the research of…
Digital Leapfrogging
Marketing Professor Vijay Mahajan documents transformation in India. Vijay Mahajan (third from right) is joined by distinguished guests from India’s business…
Faculty Excellence Awards
McCombs announces 2020–21 Teaching and Research Award Winners Each spring, faculty committees at McCombs scour departmental nominations to select winners…
Viral Videos Get a Boost From Sharing Big
Want your videos to go viral? Expand your platforms. Based on the research of Vijay Mahajan Brands that want their…
To Boost App Sales, Reconsider the Free Versions
Most mobile apps entice new users with free versions, hoping they’ll like them enough to buy paid versions. That strategy…
Improve Your Company’s Social Reputation, and Investors Will Notice
There’s good news for companies with bad reputations for social responsibility, finds a new study from Texas McCombs Based on…
3 Billion Rural Consumers — Can Marketers Profit From Them?
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor” By Poornima Subramanian…
CEO Politics Can Spur (or Stifle) Business Innovation
Political affiliation offers more reliable clues about a CEO’s inclination to take risks than factors like age or education By…
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling headlines from the Middle East and North Africa, Professor Vijay Mahajan says consumer markets there are robust and…