Awards

Rowena Crabbe

2025 Shelby D. Hunt/Harold H. Maynard Award

Assistant Professor of Marketing Rowena Crabbe received the 2025 Shelby D. Hunt/Harold H. Maynard Award for her Journal of Marketing article, “Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers.”

This is a remarkable honor that reflects both the rigor of Rowena’s scholarship and the importance of the conversation her work is opening up. Intersectionality is a framework that the field has needed for some time, and her paper offers a thoughtful path forward for understanding consumers who have too often been overlooked.

We are proud to count Rowena among our community and grateful for the perspective and care she brings to the discipline.

Congratulations, Rowena!