Marketing
How To Be Happier
Feeling blue? Check out these tips for seeing the brighter side of life from professor and happiness expert Raj Raghunathan.…
How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
The Right Ticker Symbol Can Mean Bigger Stock Returns
Some ticker symbols are easily recognizable while others look more like alphabet soup. New research says the right combination of…
Why Your Close Friends Don’t Buy You What You Want
Registries help make gift-giving easier, but research from McCombs explains why you still might not get what you asked for…
Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…
Business Ethics Is Not an Oxymoron
Just because something is legal doesn’t mean it’s the right thing to do. But many people use that reasoning to…
The See-Food Diet: How Transparent Packaging Affects Eating Habits
Certain foods are more tempting when they come in clear packaging, while others are more popular when presented in paper…
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling headlines from the Middle East and North Africa, Professor Vijay Mahajan says consumer markets there are robust and…