Marketing
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…
Professor Leigh McAlister Earns Marketing Science Fellow Award
Leigh McAlister holds her award McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award…
Best Paper Award for Marketing Professor
Raghunath Rao Associate Professor of Marketing Raghunath Rao won the Gerald E. Hills Best Paper Award from the American Marketing…
Professor Linda Golden Wins Distinguished Marketing Educator Award
McCombs School of Business professor recognized by the Academy of Marketing Science Linda Golden McCombs School of Business Professor Linda…
3 Billion Rural Consumers — Can Marketers Profit From Them?
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor” By Poornima Subramanian…
Is Your Smartphone Draining Your Brain?
Adrian Ward has dared to question everyone’s favorite tech device. His findings will doubtless open further inquiry and perhaps spur…
How To Be Happier
Feeling blue? Check out these tips for seeing the brighter side of life from professor and happiness expert Raj Raghunathan.…
How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
The Right Ticker Symbol Can Mean Bigger Stock Returns
Some ticker symbols are easily recognizable while others look more like alphabet soup. New research says the right combination of…
Why Your Close Friends Don’t Buy You What You Want
Registries help make gift-giving easier, but research from McCombs explains why you still might not get what you asked for…
Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…
Business Ethics Is Not an Oxymoron
Just because something is legal doesn’t mean it’s the right thing to do. But many people use that reasoning to…
The See-Food Diet: How Transparent Packaging Affects Eating Habits
Certain foods are more tempting when they come in clear packaging, while others are more popular when presented in paper…
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling headlines from the Middle East and North Africa, Professor Vijay Mahajan says consumer markets there are robust and…