Marketing
Year-End Roundup
Uber rides can decrease hate crimes, waits can be made less annoying, and AI can tackle big problems
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Who Are Gig Workers, Really?
A clearer picture of microentrepreneurs in the gig economy can lead to better business strategies and government policies
Read MoreWho Are Gig Workers, Really?
To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money
Read MoreTo Kick-Start a Kick-Starter, Give to Yourself
Marginalized Entrepreneurs Forge Their Own Paths
Founders of startups use a variety of strategies to overcome systemic obstacles of sex, race, and ability
Read MoreMarginalized Entrepreneurs Forge Their Own Paths
For the Love of Supercars
Winning! program to bring sleek, high-performance autos to campus Thursday and Friday Race car enthusiasts can get a close look…
Kathleen Li Receives 2023 Frank M. Bass Best Paper Award
Honor recognizes outstanding research in marketing The Society for Marketing Science has awarded the 2023 Frank M. Bass Dissertation Paper…
Winning in Business
A New Executive Education Course Teaches Executives About Adapting to a Fast-Changing Workplace by Mary Ann Roser An unlikely classroom…
Worth the Wait?
A Desire for Closure Influences People’s Choices: A Q&A with Annabelle Roberts, Assistant Professor of Marketing by Suzi Morales One…
Mixing business with pleasure: A recipe for margarita success
Chris and Elsa DeGroot hit a business milestone in 2023. Just as last year’s long, hot summer was beginning to…
McCombs Marketing Conference Explores the Coming AI Revolution
More than a dozen speakers offered insights, tips, and warnings about the present and future of artificial intelligence at the…
Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a product, highlight their user-friendliness Based on the research of Wayne…
To Combat Loneliness, Buy Experiences, Not Things
Spending on experiences boosts social connection more than spending on material things Based on the research of Amit Kumar Last…
‘Free’ Delivery Plans Profit Both Retailers and Customers
Amazon and copycat retailers make money on subscription models, even when they lose money on shipping Based on the research…
To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative news can keep them loyal when the real thing strikes Based on the research of…
Why People Hate to Wait
A need for goal closure underlies frustration with waiting Based on the research of Annabelle Roberts Back in 1981, Tom Petty…
AI Can Boost Service for Vulnerable Customers
Businesses can use artificial intelligence to identify and aid consumers who need extra help Based on the research of Gizem Yalcin…
The (Wrong) Reason We Keep Secrets
Revealing negative things about ourselves does not cause the damage we think it will Based on the research of Amit…
Marketing AI’s Revolution
At the Texas McCombs Conference, a focus on artificial intelligence’s exponential growth A dozen speakers who offered insights, tips and…
Texas McCombs BBA Ranked No. 5, Nation’s Leader in Top 10 Specialties
McCombs’ undergraduate program rises to No. 5 with 12 business specialties ranking in the top 10 McCombs’ undergraduate program rises…
New Research Tool Works When Control Groups Won’t
Where randomized experiments aren’t possible, researchers have a new statistical tool Based on the research of Kathleen Li Whether they’re studying…
Phone Lines of Connection
First-of-its-kind study examines phone communications’ web of social influence Based on the research of Yan Leng Do we follow the wider…
New McCombs Award Honors Herb Miller
Professional Faculty Impact Award recognizes exceptional contributions of teaching, service, and mentorship Bill Cunningham, Herb Miller, and Andy Gershoff Associate Professor…
Class of 2022
McCombs welcomes eight new research faculty members Eight research faculty members joined Texas McCombs during fall 2022, with interests that…
MBA Hits Three Top 10 Lists
McCombs not only takes high marks for marketing and consulting but rates family friendly in the Princeton Review’s 2023 rankings…
12 Business Lessons We Learned in 2022
Social sharing leads to false expertise, attractive auditors get more jobs, and marketing expertise makes for entrepreneurial success. Business faculty…
McCombs MS and MBA Programs Take High Ranks
Three master’s programs at McCombs and the full-time MBA continue to hit high marks in the 2023 QS World University…
Female Execs Hone Customer Strategy
Women in leadership boost customer satisfaction and financials — especially in certain environments Based on the research of Chandra Srivastava and Vijay…
I Share, Therefore I Know
Sharing articles on social media, even when we haven’t read them, can lead us to believe we are experts on…
A Little Good Goes Farther Than You Think
People are touched by small kindnesses and led to greater generosity, new research shows Based on the research of Amit…
Reached Your Entrepreneurial Limit? Hire a Marketer
New research shows marketing specialists drive growth for small businesses and early-stage ventures Based on the research of Stephen J. Anderson…
Digital Tech Helps Nations Leapfrog Development
Digital technologies are helping India and Kenya find 21st century solutions to 19th century problems Based on the research of…
Digital Leapfrogging
Marketing Professor Vijay Mahajan documents transformation in India. Vijay Mahajan (third from right) is joined by distinguished guests from India’s business…
Anderson Honored for Research Proving Marketers Matter in Study With Ugandan Entrepreneurs
Assistant Professor of Marketing Stephen J. Anderson, winner of the 2021 AMA/MSI Paul Root Award for research with Ugandan entrepreneurs.…
Global Marketer
Stephen Anderson’s winning look at supporting entrepreneurship Photo credit: Lauren Gerson Marketing Assistant Professor Stephen Anderson is helping entrepreneurs worldwide. Anderson…
To Deepen Connections, Skip the Small Talk
Want to build relationships and feel happier? New research suggests we get personal Based on the research of Amit Kumar…
We’re Not as Smart as Google Makes Us Think We Are
Looking up answers online can leave us overconfident about what we know Based on the research of Adrian Ward From the…
McCombs Welcomes New Research Faculty Members
The McCombs School of Business this year welcomes six new research faculty members with interests ranging from high-tech entrepreneurship to…
Texas McCombs BBA No. 5, All Business Specialties Top 10
McCombs’ undergraduate program maintained its historic high at rank No. 5 and all 13 business specialties ranked in the top…
Three MS Programs Continue Top 5 Status, MBA Holds Steady at No. 17
Three master’s programs and the full-time MBA continue to hit high marks in the 2022 QS World University rankings Texas…
How Images Get Consumers to Time Travel
First-of-its-kind study looks at visual entropy’s connection to buying behavior Based on the research of Raj Raghunathan and Adrian Ward…
Making Better Decisions
A new course explores bias and stereotyping in marketing Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
Incentivize Activity, Not Just Sales
Paying workers simply to take action — like making more sales calls — improves results for their company Based on the research of Raghunath…
9 Research-Based Revelations About Multitasking
Think you’re great at completing multiple tasks at the same time? A new study shows why you’re probably wrong. Based on…
Virtual Reality Provides Real-Life Sales Forecasts
Having shoppers test in-the-pipeline products means companies can develop more user-friendly durable goods Based on the research of Sebastian Hohenberg…
Sorry, Siri: Drawbacks to Algorithms Sounding Too Human
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human Based on the research of…
Marketers Move the Needle for Entrepreneurs
Can a marketer have a measurable impact on a small business? A field experiment in Africa quantifies, at last, how…
COVID-19 Under a Business Microscope
As the globe continues to tackle a historic health threat, Texas McCombs researchers are studying business, drug approvals, and more…
Sellers Who Disclose Prices Can Maximize Profits
To drive up sales, dealers should disclose price at the start of a negotiation Based on the research of Sebastian…