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Sorry, Siri: Drawbacks to Algorithms Sounding Too Human
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human. Based on the research of Raji…
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human. Based on the research of Raji…
‘Covert’ sponsorship of an embattled nonprofit — identified by a whistleblower — drove investors to sell off companies’ stock. Based on the research of…
Oil spill repeat offenders less likely to receive attention, new research shows. Based on the research of Francisco Polidoro Jr. Research…
There’s good news for firms with bad reputations for social responsibility, finds a new study from Texas McCombs. Based on the…