Reputation
Sorry, Siri: Drawbacks to Algorithms Sounding Too Human
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human Based on the research of…
Companies Take Risks When Making Secret Political Contributions
‘Covert’ sponsorship of an embattled nonprofit — identified by a whistleblower — drove investors to sell off companies’ stock Based on the research of…
Why You’re Unlikely to Hear About a Company’s Bad Behavior
Oil spill repeat offenders are less likely to receive attention, new research shows Based on the research of Francisco Polidoro…
Improve Your Company’s Social Reputation, and Investors Will Notice
There’s good news for companies with bad reputations for social responsibility, finds a new study from Texas McCombs Based on…