Marketing
McCombs Researcher Contributes to AI Best-Practices Publication
Gizem Yalcin Williams, an assistant professor of marketing, is one of more than a dozen leading researchers whose work was…
1st in Digital Marketing Contest
4 MBA Marketing Fellows create winning plan for meat supplier
One Way To Draw More Customers: Lock Out Others
Companies can increase demand and sales by intentionally turning away some buyers
Who Are Gig Workers, Really?
A clearer picture of microentrepreneurs in the gig economy can lead to better business strategies and government policies
To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money
Marginalized Entrepreneurs Forge Their Own Paths
Founders of startups use a variety of strategies to overcome systemic obstacles of sex, race, and ability
Texas McCombs BBA Ranks No. 6, Nation’s Leader in Top 10 Specialties
McCombs’ undergraduate program lands at No. 6, with 12 business specialties ranking in the top 10