Marketing Research
To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money
Read MoreTo Kick-Start a Kick-Starter, Give to Yourself
Worth the Wait?
A Desire for Closure Influences People’s Choices: A Q&A with Annabelle Roberts, Assistant Professor of Marketing by Suzi Morales One…
Global Marketer
Stephen Anderson’s winning look at supporting entrepreneurship Photo credit: Lauren Gerson Marketing Assistant Professor Stephen Anderson is helping entrepreneurs worldwide. Anderson…