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To Boost App Sales, Reconsider the Free Versions
Most mobile apps entice new users with free versions, hoping they’ll like them enough to buy paid versions. That strategy…
Most mobile apps entice new users with free versions, hoping they’ll like them enough to buy paid versions. That strategy…
When Facebook bought Instagram, competing apps were expected to vanish. Instead, some actually gained users. Based on the research of Ashish Agarwal…