Advertising
Want To Be Acquired? Advertise
Companies that do more advertising attract more potential buyers and higher prices
Read MoreWant To Be Acquired? Advertise
Making Better Decisions
A new course explores bias and stereotyping in marketing Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…