May 2025 Issue

Mobile App Value
Shuping Chen explains how mobile apps are now a dominant force in the digital economy, accounting for 88% of mobile device usage and permeating various facets of our lives, from social networking and entertainment to personal productivity, health care, and banking. The Economist magazine …

A Job Well Done
Thank you to everyone who participated in the April 4 research luncheon "Both Sides Now: Applying and Selecting for Research Positions in 2025." Participants discussed what it’s like to compete and succeed in the external job market.

Just-Accepted Journal Publications
Fourteen new papers by McCombs faculty members

Construct Rules
When we think of Big Ideas™, we often think of major theories, conceptual frameworks, equations, or propositions that have galvanized entire areas of research. For example, the two most influential papers in the history of micro and macro areas of management are the Resource-Based View of the firm …