Professor Leigh McAlister Earns Marketing Science Fellow Award

McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award from the Institute for Operations Research and the Management Sciences.

The award recognizes McAlister’s significant contributions in research, education, and service to the organization’s efforts to improve the understanding and practice of marketing.

Over the last several years, only one fellow has been inducted. “The fact that Leigh made it through such a tough process is clear evidence of her leadership in the field,” says Pradeep Chintagunta, chair of the ISMS Fellow selection committee. “We are very happy to welcome her to the group of Fellows.”