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  • iStock 2220943658
    July 31, 2026

    AI: Not Always a Team Player

    Artificial intelligence tools can boost individual achievement but hamper organizational learning
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  • iStock 2260753896
    July 23, 2026

    Shaping Early-Career Success in the Age of AI 

    A UT Austin and KPMG study finds that uniquely human skills create value only when they are applied to direct and improve AI
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  • iStock 1512227617
    July 22, 2026

    Commentary: Keeping Humans in the Loop

    The funds getting AI right are not the ones with all the hype
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  • iStock 157030582
    July 16, 2026

    For Consumers, Distrust Outweighs Trust

    One bad experience can sour expectations for similar interactions
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  • iStock 2207496721
    May 21, 2026

    Audits Help Change a Chatbot’s Bad Behavior

    A new framework shows why AI agents behave too selfishly or selflessly, allowing organizations to fine-tune them
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  • iStock 1760796686 jpg
    April 14, 2026

    It’s Complicated: AI Measures Business Complexity

    New model helps investors and regulators understand complex businesses and see their positive sides
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  • iStock 1694563394
    January 6, 2026

    AI Is Quick but Risky for Updating Old Software

    Technical debt and hasty AI coding call for human oversight
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  • 12 Big Ideas 12 10 2025
    December 10, 2025

    Year-End Roundup

    A dozen business insights from the past year 
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  • iStock 872549080
    December 3, 2025

    To Make AI More Fair, Tame Complexity

    Biases in AI models can be reduced by better reflecting the complexities of the real world
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  • Lms, Learning Management System Concept. Tiny Male and Female Characters around of Huge Laptop with Graphs and Graduation Cap, Piles of Textbooks, Students Studying. Cartoon Vector People Illustration
    October 14, 2025

    Being Smart About Smart Tech

    Smart machines can make organizations less smart. Digital tools should complement group learning, not take its place
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  • Online consultation,recommendations of a physician. Prenatal medicine,famale characters.
    October 8, 2025

    The Chat Will See You Now

    Initial screenings by online Q&A platforms can steer patients to the right care and lead to more doctor visits, in person and online
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  • Robot hand holding a heart 3d rendering
    September 24, 2025

    How Can (A)I Help You?

    AI that reads emotions can handle customer complaints, but it sometimes needs human assistance
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  • Dynamic pricing and AI pricing optimization concept for e commerce and B2B strategies. AI powered pricing models enhancing online sales. Digital pricing strategies flat vector illustration
    August 28, 2025

    Dynamic Pricing Can Optimize Profits but Alienate Customers

    To avoid buyer backlash, companies need guardrails for using algorithms to set prices
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  • Doctor And Robot Shaking Hands
    June 17, 2025

    Guiding Doctors in the Age of AI

    To avoid burnout and medical mistakes, health care organizations should train physicians in AI-assisted decision-making
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  • Futuristic Robotic Hand Holding a Glowing Warning Sign in Cyber Space
    June 5, 2025

    To Spot Toxic Speech Online, Try AI

    A new tool helps balance accuracy with fairness toward all groups in social media
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  • Artificial intelligence tool for data analysis business concept. Modern vector illustration of people using AI technology for charts and marketing strategy
    May 19, 2025

    The Truth About Gen AI in Sales 

    Five common misconceptions about generative AI are stifling sales and marketing teams
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  • Search and Filter News iStock 1066987316
    April 9, 2025

    When Feedback Fails

    When adding features to software applications, developers should balance user feedback with their own instincts
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  • Search and Filter News Shefali March2025
    March 21, 2025

    Who’s to Blame When AI Makes a Medical Error?

    In a JAMA Health Forum brief released today, Associate Professor of Management Shefali Patil warns assistive AI may pose a new burden for physicians
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  • Search and Filter News iStock 1332945221
    March 5, 2025

    AI Can Open Up Beds in the ICU

    By explaining factors that affect a patient’s length of stay, artificial intelligence can help hospitals improve scheduling for staff and patients
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  • Search and Filter News iStock 2160077183
    February 28, 2025

    Need a Business Plan? Ask AI

    An artificial intelligence tool can write and evaluate business plans as well as or better than humans can
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  • Search and Filter News iStock 882053552
    February 17, 2025

    For Push Promotions, Timing Is Everything

    Brick-and-mortar retailers can compete with Amazon by using notifications based on your location as well as your shopping habits
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  • Search and Filter News journals
    February 1, 2025

    Just-Accepted Journal Publications

    24 new papers by McCombs faculty members
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  • Email or Text? Brodsky McCombsHeadshot
    January 22, 2025

    Email or Text? Zoom or in Person?

    We can get better at virtual communication, research shows
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  • Search and Filter News iStock 1831402075
    January 15, 2025

    Toward a Less-Divided America

    A variety of social science interventions can make Democrats and Republicans feel less ire toward each other — at least for a while
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  • Search and Filter News iStock 1096227322
    January 13, 2025

    Picking the Right Doctor? AI Could Help

    A machine learning algorithm can evaluate whether doctors, engineers, and other experts are making good decisions
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  • Search and Filter News 12 Big Ideas 2024
    December 11, 2024

    Year-End Roundup

    Uber rides can decrease hate crimes, waits can be made less annoying, and AI can tackle big problems
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  • Search and Filter News image 1
    October 1, 2024

    To Detect Evasive CEOs, Use AI

    Dodgy answers in earnings calls can be predictive of a company’s near-term financial performance
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  • Search and Filter News FranciscoPolidoro SH2016 0015 reduced small
    June 4, 2024

    Startups Spur Other Companies To Innovate

    Fledgling companies outdo established businesses when it comes to accelerating the development of new technologies.   What They Studied  To examine the interplay between startups and established companies, Francisco Polidoro Jr., professor of management, and his co-author looked at patents in…
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  • Search and Filter News AIWorkplace RGB 2600px W small
    May 28, 2024

    UT Goes Big: The Year of AI

    The University of Texas at Austin has been a leader in artificial intelligence for more than 50 years — some of the earliest pioneers in the field worked on facial recognition technology and natural language processing during the 1960s —…
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  • Search and Filter News DSC09671 FNL RGB 2600px W small
    May 27, 2024

    How AI Affects Our Sense of Self

    And Why It Matters for Business by Gizem Yalcin Williams and Stefano PuntoniIllustration by Kacper Kiec If you ever took a marketing course, you may remember the famous case from the 1950s about General Mills’ launch of Betty Crocker cake mixes, which…
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  • Search and Filter News for type ii diabetes prevention tap into ai img 660ddee12a2d9
    February 27, 2024

    For Type II Diabetes Prevention, Tap Into AI

    A model uses artificial intelligence to create better outcomes and save costs for prediabetic patients Based on the research of Maytal Saar-Tsechansky Better prevention of Type II diabetes could save both lives and money. The U.S. spends over $730 billion…
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  • Search and Filter News startups inventions spur other companies to innovate img 660ddfa1b3a8e
    January 30, 2024

    Startups’ Inventions Spur Other Companies To Innovate

    Startups spark more innovations in emerging industries than established companies do Based on the research of Francisco Polidoro Jr. Startups are best known as innovation labs, disruptors that bring new products, services and technologies to market. But their reach goes…
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  • Search and Filter News ai can boost service for vulnerable customers img 660ddfa7b1379
    January 17, 2024

    AI Can Boost Service for Vulnerable Customers

    Businesses can use artificial intelligence to identify and aid consumers who need extra help Based on the research of Gizem Yalcin Williams Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing…
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  • Search and Filter News keeping health care prices high img 660de0262de90
    July 20, 2023

    Keeping Health Care Prices High

    Multihospital health systems with certain types of IT have an easier time tacitly colluding with their rivals to inflate prices Based on the research of Hüseyin Tanriverdi When health systems use a single information technology platform across their multiple hospitals, they…
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  • Search and Filter News facing the future img 661daf040ad6a
    May 13, 2021

    Facing the Future

    After decades studying technology, a researcher predicts what’s next in AI, bitcoin, and the post-pandemic workplace The future has been an ongoing presence in Andrew Whinston’s life. Questions about life in the future — and the problems that would need to be…
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  • Search and Filter News sorry siri drawbacks to algorithms sounding too human img 661daf0c3f34f
    April 8, 2021

    Sorry, Siri: Drawbacks to Algorithms Sounding Too Human

    In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human Based on the research of Raji Srinivasan In 2016, Microsoft introduced to Twitter an artificially intelligent chatbot named Tay. By interacting with users, Tay learned…
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  • Search and Filter News a learning revolution img 661daf3e96513
    January 13, 2021

    A Learning Revolution

    The McCombs response: Necessity closes school’s classrooms and gives birth to innovations By Matt W. Turner Illustration by Michael Driver When the COVID-19 pandemic showed up at The University of Texas at Austin in March — on Friday the 13th, no less — change was…
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  • Search and Filter News your co workers are computers img 661db160723ee
    September 4, 2018

    Your Co-Workers Are Computers

    AI is changing how work gets done, with researchers forecasting both more efficiency and increased monitoring By Jeremy M. Simon AI is coming to a workplace near you — if it’s not already there. Artificial intelligence may soon streamline your workday. Imagine…
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  • Search and Filter News the myth of the obsolete accountant img 661db1aeda193
    June 7, 2017

    The Myth of the Obsolete Accountant

    There’s a persistent rumor that in the not-so-distant future, technology will replace accountants. Nothing could be further from the truth. By Jeff Johanns An anxious student recently appeared at my office door. He was considering not applying to the master’s of…
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  • Search and Filter News spam shaming to improve cybersecurity img 661db23c89720
    April 25, 2017

    Spam Shaming to Improve Cybersecurity

    The effects of hacking can be dire for a company’s finances and reputation, but companies are loath to invest in the expensive software to prevent it — until they’re shamed into acting By Steve Brooks When high-tech visionaries paint the future, they…
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