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November 20, 2025Consumers Consider: Coincidence or Divine Intervention?
Belief in a higher power influences reactions to corporate crimes and punishments -
October 29, 2025For Battered Brands, Consumers Can Be Defenders
By learning why commentators champion brands against social media critics, companies can encourage them -
September 18, 2025Better Messaging Can Fight Cancer, Save Lives
Peer-driven messages boost cervical cancer screening for at-risk women -
August 28, 2025Dynamic Pricing Can Optimize Profits but Alienate Customers
To avoid buyer backlash, companies need guardrails for using algorithms to set prices -
June 29, 2025Texas McCombs Presents Awards to Faculty for Teaching, Research
During the Spring 2025 faculty meeting, the McCombs School Business recognized the teaching and research achievements of its faculty members. “Their scholarly distinction and teaching excellence continue to elevate McCombs’ standing among the world’s premier business schools,” Dean Lillian Mills… -
June 29, 2025McCombs Researcher Contributes to AI Best-Practices Publication
Gizem Yalcin Williams, an assistant professor of marketing, is one of more than a dozen leading researchers whose work was used to create “The Science-Based Playbook of AI Best Practices.” The main authors are Thomas McKinlay, Stefano Puntoni, and Serkan… -
May 29, 2025Paper Wins Prestigious JAMS Award
Texas McCombs faculty member honored for article on AI for social good -
May 19, 2025The Truth About Gen AI in Sales
Five common misconceptions about generative AI are stifling sales and marketing teams -
April 16, 2025For Sales Quota Periods, One Size Doesn’t Fit All
Longer quota cycles motivate high-performing salespeople, while low performers thrive with shorter terms -
March 18, 2025Looking for Donors? Start With Where They Live
Nonprofits can use public data to target fundraising appeals by state and ZIP code -
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March 5, 202511 Faculty Members To Receive Promotions for Fall Semester
New positions become effective ahead of fall semester -
February 26, 2025‘Ultimate WordPress Handbook’
McCombs marketing faculty member captures more than 15 years of WordPress experience in comprehensive new guide -
February 17, 2025For Push Promotions, Timing Is Everything
Brick-and-mortar retailers can compete with Amazon by using notifications based on your location as well as your shopping habits -
February 17, 2025To Be Happier, Take a Vacation … From Your Smartphone
Blocking mobile internet for two weeks can improve mental health, feelings of well-being, and attention spans -
January 24, 2025One Way To Draw More Customers: Lock Out Others
Companies can increase demand and sales by intentionally turning away some buyers -
December 11, 2024Year-End Roundup
Uber rides can decrease hate crimes, waits can be made less annoying, and AI can tackle big problems -
December 3, 2024Who Are Gig Workers, Really?
A clearer picture of microentrepreneurs in the gig economy can lead to better business strategies and government policies -
October 29, 2024To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money -
October 15, 2024Marginalized Entrepreneurs Forge Their Own Paths
Founders of startups use a variety of strategies to overcome systemic obstacles of sex, race, and ability -
August 2, 2024For the Love of Supercars
Winning! program to bring sleek, high-performance autos to campus Thursday and Friday Race car enthusiasts can get a close look at exotic supercars with such names as Ferrari, Lamborghini, and Porsche on Thursday and Friday at The University of Texas… -
July 22, 2024Kathleen Li Receives 2023 Frank M. Bass Best Paper Award
Honor recognizes outstanding research in marketing The Society for Marketing Science has awarded the 2023 Frank M. Bass Dissertation Paper Award to Kathleen T. Li, assistant professor of marketing at Texas McCombs School of Business. One of the marketing field’s… -
June 7, 2024
Winning in Business
A New Executive Education Course Teaches Executives About Adapting to a Fast-Changing Workplace by Mary Ann Roser An unlikely classroom is the setting for a Texas Executive Education course debuting this summer: Austin’s Formula 1 racetrack. For Don Ruse, the… -
June 5, 2024Worth the Wait?
A Desire for Closure Influences People’s Choices: A Q&A with Annabelle Roberts, Assistant Professor of Marketing by Suzi Morales One of the few points on which most Americans agree: We spend too much time waiting. Research has found we spend… -
June 2, 2024Mixing business with pleasure: A recipe for margarita success
Chris and Elsa DeGroot hit a business milestone in 2023. Just as last year’s long, hot summer was beginning to roast Texas, their margarita mixer, Tepetán, landed on shelves in H-E-B Central Markets across the state. That raised the number… -
May 31, 2024Faculty on the Rise
Eleven faculty members have been recommended for promotion in 2024 by UT President Jay Hartzell. The new positions are effective Aug. 16. “McCombs takes great pride in its exceptional faculty, who inspire and equip students to address society’s most significant… -
May 31, 20242 McCombs Teachers Picked As Best of 2023 by Poets & Quants
John Doggett, senior lecturer in the Department of Management, was named by Poets & Quants last fall as a favorite MBA professor for 2023. At the University, he has won numerous outstanding professor awards in the full-time, executive, and evening… -
May 31, 2024
McCombs Marketing Conference Explores the Coming AI Revolution
More than a dozen speakers offered insights, tips, and warnings about the present and future of artificial intelligence at the Texas McCombs Marketing Conference in October. During a day and a half, company founders, corporate executives, authors, and academics discussed… -
May 28, 2024Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a product, highlight their user-friendliness Based on the research of Wayne Hoyer Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs. Vacuum cleaners and even window blinds you can control from the comfort… -
May 21, 2024To Combat Loneliness, Buy Experiences, Not Things
Spending on experiences boosts social connection more than spending on material things Based on the research of Amit Kumar Last year, U.S. Surgeon General Vivek H. Murthy released an advisory that described loneliness and isolation as a national epidemic, with health consequences… -
May 16, 2024Preparing for an AI-Driven Workplace
Texas McCombs Students Meet the Demands of a Rapidly Evolving Job Market by Sharon Jayson | Illustration by Matt Chinworth Getting students ready to face a fast-changing, AI-fueled workplace is a challenge that McCombs faculty members are embracing. Michael Sury,… -
April 30, 2024To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative news can keep them loyal when the real thing strikes Based on the research of Wayne D. Hoyer Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlashes to… -
March 1, 2024Faculty on the Rise
11 McCombs faculty members have been recommended for promotion this yearEleven faculty members at Texas McCombs have been recommended for promotion in 2024 by UT President Jay Hartzell. The new positions are effective August 16, 2024.“McCombs takes great pride in its… -
February 15, 2024Why People Hate to Wait
A need for goal closure underlies frustration with waiting Based on the research of Annabelle Roberts Back in 1981, Tom Petty sang that the waiting is the hardest part. New research from Texas McCombs helps to explain why. In two recent… -
January 17, 2024AI Can Boost Service for Vulnerable Customers
Businesses can use artificial intelligence to identify and aid consumers who need extra help Based on the research of Gizem Yalcin Williams Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing… -
December 12, 2023The (Wrong) Reason We Keep Secrets
Revealing negative things about ourselves does not cause the damage we think it will Based on the research of Amit Kumar In and out of the workplace, people often keep adverse information about themselves secret because they worry that others… -
November 3, 2023Marketing AI’s Revolution
At the Texas McCombs Conference, a focus on artificial intelligence’s exponential growth A dozen speakers who offered insights, tips and warnings about the present and future of AI at the Texas McCombs Marketing Conference, which took place Oct. 26027 at… -
October 27, 2023McCombs MS Programs Stay Strong
Three master’s programs at McCombs continue to hit high marks in the 2024 QS World University rankingsTexas McCombs again commands strong positions across the board in the 2024 release of QS World University’s Global Business Masters rankings.MSM #2 in the U.S.The… -
August 2, 2023New Research Tool Works When Control Groups Won’t
Where randomized experiments aren’t possible, researchers have a new statistical tool Based on the research of Kathleen Li Whether they’re studying vaccine adoption rates or consumer preferences, randomized experiments are the gold standard in the world of research. In such experiments,… -
June 21, 2023Phone Lines of Connection
First-of-its-kind study examines phone communications’ web of social influenceBased on the research of Yan LengDo we follow the wider crowd? Or only our friends?Researchers often struggle to tell whether people behave in similar ways because of peer influence or because they’ve… -
April 20, 2023New McCombs Award Honors Herb Miller
Professional Faculty Impact Award recognizes exceptional contributions of teaching, service, and mentorship Bill Cunningham, Herb Miller, and Andy Gershoff Associate Professor of Instruction Herb Miller is the namesake and the first recipient of the new McCombs School of Business Marketing Department… -
February 16, 2023Class of 2022
McCombs welcomes eight new research faculty members Eight research faculty members joined Texas McCombs during fall 2022, with interests that range from organizational concerns like culture and ethics to social issues such as housing, race, and the environment. In their… -
February 14, 2023The Family Business
From Siete Family Foods to 7-Eleven, McCombs entrepreneurs create family legacies in the business world. Story by Sharon Jayson | Illustrations by Matthew Billington The family farm may be the ultimate and once most-recognized family business, but family-owned enterprises in the… -
February 6, 2023MBA Hits Three Top 10 Lists
McCombs not only takes high marks for marketing and consulting but rates family friendly in the Princeton Review’s 2023 rankings The McCombs School of Business ranks in the top 10 in three separate MBA categories in the Princeton Review’s Best… -
December 19, 202212 Business Lessons We Learned in 2022
Social sharing leads to false expertise, attractive auditors get more jobs, and marketing expertise makes for entrepreneurial success. Business faculty members at Texas McCombs lent their expertise to a wide variety of issues during the past year. As 2022 wraps… -
October 4, 2022McCombs MS and MBA Programs Take High Ranks
Three master’s programs at McCombs and the full-time MBA continue to hit high marks in the 2023 QS World University rankings Three masters programs at McCombs and the full-time MBA continue to hit high marks in the 2023 QS World… -
September 21, 2022Female Execs Hone Customer Strategy
Women in leadership boost customer satisfaction and financials — especially in certain environments Based on the research of Chandra Srivastava and Vijay Mahajan Women in the C-suite are more likely than men to focus on customer relationships, leading certain types of companies… -
September 12, 2022Texas McCombs BBA Ranked No. 7, Nation’s Leader in Top 10 Specialties
McCombs’ undergraduate program lands at No. 7, and all 13 business specialties ranked in the top 10 The McCombs School of Business landed at No. 7 in the 2022–23 edition of U.S. News & World Report’s undergraduate business program rankings….