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July 16, 2026For Consumers, Distrust Outweighs Trust
One bad experience can sour expectations for similar interactions -
July 15, 2026McCombs MBA Hits 3 Top-10 Lists
McCombs takes high marks for campus environment, marketing, and consulting in the Princeton Review’s 2027 rankings. -
June 9, 2026McCombs Honors Faculty Members
More than 15 professors and other instructors receive awards for their teaching, research, service -
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May 1, 2026Charting McCombs’ AI Future
As The World Reckons With AI, Instructors Are Finding Innovative Ways To Incorporate It Into Their Teaching By Omar L. Gallaga There have been multiple watershed moments in the evolution of artificial intelligence, but one of the most important recent… -
April 21, 2026Odometer Inattention Costs Used Car Buyers
Due to left-digit bias, consumers pay extra for cars just under multiples of 10,000 miles -
April 7, 2026Online Viewers Prefer Livestreams to Recordings
Appeal of real-time performances opens opportunities for marketers and creators -
April 6, 2026Leading Forward: Ty Henderson
Shapes the undergraduate experience for tomorrow’s business leaders -
April 1, 2026Do TV Ads Work? Ask Smart TVs
Internet-connected televisions make it easier for marketers to measure broadcast ads against sales -
February 3, 2026Celebrity Gossip Eases Social Isolation
From ancient villages to People magazine, feelings of connection provide a low-risk coping strategy -
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November 27, 2025Paper Wins Prestigious JAMS Award
Texas McCombs faculty member honored for article on AI for social good -
November 22, 2025Tops in Sports Analytics
MSM students awarded championship at national competition -
November 20, 2025Consumers Consider: Coincidence or Divine Intervention?
Belief in a higher power influences reactions to corporate crimes and punishments -
October 29, 2025For Battered Brands, Consumers Can Be Defenders
By learning why commentators champion brands against social media critics, companies can encourage them -
October 16, 2025Teaching Fellows Innovate, Inspire
Pioneers in the classroom, McCombs Teaching Fellows are shaping the future of business education -
September 18, 2025Better Messaging Can Fight Cancer, Save Lives
Peer-driven messages boost cervical cancer screening for at-risk women -
August 28, 2025Dynamic Pricing Can Optimize Profits but Alienate Customers
To avoid buyer backlash, companies need guardrails for using algorithms to set prices -
June 29, 2025Texas McCombs Presents Awards to Faculty for Teaching, Research
During the Spring 2025 faculty meeting, the McCombs School Business recognized the teaching and research achievements of its faculty members. “Their scholarly distinction and teaching excellence continue to elevate McCombs’ standing among the world’s premier business schools,” Dean Lillian Mills… -
June 29, 2025McCombs Researcher Contributes to AI Best-Practices Publication
Gizem Yalcin Williams, an assistant professor of marketing, is one of more than a dozen leading researchers whose work was used to create “The Science-Based Playbook of AI Best Practices.” The main authors are Thomas McKinlay, Stefano Puntoni, and Serkan… -
May 19, 2025The Truth About Gen AI in Sales
Five common misconceptions about generative AI are stifling sales and marketing teams -
April 16, 2025For Sales Quota Periods, One Size Doesn’t Fit All
Longer quota cycles motivate high-performing salespeople, while low performers thrive with shorter terms -
March 18, 2025Looking for Donors? Start With Where They Live
Nonprofits can use public data to target fundraising appeals by state and ZIP code -
March 5, 202511 Faculty Members To Receive Promotions for Fall Semester
New positions become effective ahead of fall semester -
February 26, 2025‘Ultimate WordPress Handbook’
McCombs marketing faculty member captures more than 15 years of WordPress experience in comprehensive new guide -
February 17, 2025For Push Promotions, Timing Is Everything
Brick-and-mortar retailers can compete with Amazon by using notifications based on your location as well as your shopping habits -
February 17, 2025To Be Happier, Take a Vacation … From Your Smartphone
Blocking mobile internet for two weeks can improve mental health, feelings of well-being, and attention spans -
January 24, 2025One Way To Draw More Customers: Lock Out Others
Companies can increase demand and sales by intentionally turning away some buyers -
December 11, 2024Year-End Roundup
Uber rides can decrease hate crimes, waits can be made less annoying, and AI can tackle big problems -
December 3, 2024Who Are Gig Workers, Really?
A clearer picture of microentrepreneurs in the gig economy can lead to better business strategies and government policies -
October 29, 2024To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money -
October 15, 2024Marginalized Entrepreneurs Forge Their Own Paths
Founders of startups use a variety of strategies to overcome systemic obstacles of sex, race, and ability -
August 2, 2024For the Love of Supercars
Winning! program to bring sleek, high-performance autos to campus Thursday and Friday Race car enthusiasts can get a close look at exotic supercars with such names as Ferrari, Lamborghini, and Porsche on Thursday and Friday at The University of Texas… -
July 22, 2024Kathleen Li Receives 2023 Frank M. Bass Best Paper Award
Honor recognizes outstanding research in marketing The Society for Marketing Science has awarded the 2023 Frank M. Bass Dissertation Paper Award to Kathleen T. Li, assistant professor of marketing at Texas McCombs School of Business. One of the marketing field’s… -
June 7, 2024
Winning in Business
A New Executive Education Course Teaches Executives About Adapting to a Fast-Changing Workplace by Mary Ann Roser An unlikely classroom is the setting for a Texas Executive Education course debuting this summer: Austin’s Formula 1 racetrack. For Don Ruse, the… -
June 5, 2024Worth the Wait?
A Desire for Closure Influences People’s Choices: A Q&A with Annabelle Roberts, Assistant Professor of Marketing by Suzi Morales One of the few points on which most Americans agree: We spend too much time waiting. Research has found we spend… -
June 2, 2024Mixing business with pleasure: A recipe for margarita success
Chris and Elsa DeGroot hit a business milestone in 2023. Just as last year’s long, hot summer was beginning to roast Texas, their margarita mixer, Tepetán, landed on shelves in H-E-B Central Markets across the state. That raised the number… -
May 31, 2024Faculty on the Rise
Eleven faculty members have been recommended for promotion in 2024 by UT President Jay Hartzell. The new positions are effective Aug. 16. “McCombs takes great pride in its exceptional faculty, who inspire and equip students to address society’s most significant… -
May 31, 20242 McCombs Teachers Picked As Best of 2023 by Poets & Quants
John Doggett, senior lecturer in the Department of Management, was named by Poets & Quants last fall as a favorite MBA professor for 2023. At the University, he has won numerous outstanding professor awards in the full-time, executive, and evening… -
May 31, 2024
McCombs Marketing Conference Explores the Coming AI Revolution
More than a dozen speakers offered insights, tips, and warnings about the present and future of artificial intelligence at the Texas McCombs Marketing Conference in October. During a day and a half, company founders, corporate executives, authors, and academics discussed… -
May 28, 2024Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a product, highlight their user-friendliness Based on the research of Wayne Hoyer Wifi-enabled washing machines. Voice-controlled microwaves. App-enabled TVs. Vacuum cleaners and even window blinds you can control from the comfort… -
May 21, 2024To Combat Loneliness, Buy Experiences, Not Things
Spending on experiences boosts social connection more than spending on material things Based on the research of Amit Kumar Last year, U.S. Surgeon General Vivek H. Murthy released an advisory that described loneliness and isolation as a national epidemic, with health consequences… -
May 16, 2024Preparing for an AI-Driven Workplace
Texas McCombs Students Meet the Demands of a Rapidly Evolving Job Market by Sharon Jayson | Illustration by Matt Chinworth Getting students ready to face a fast-changing, AI-fueled workplace is a challenge that McCombs faculty members are embracing. Michael Sury,… -
April 30, 2024To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative news can keep them loyal when the real thing strikes Based on the research of Wayne D. Hoyer Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlashes to… -
March 1, 2024Faculty on the Rise
11 McCombs faculty members have been recommended for promotion this yearEleven faculty members at Texas McCombs have been recommended for promotion in 2024 by UT President Jay Hartzell. The new positions are effective August 16, 2024.“McCombs takes great pride in its… -
February 15, 2024Why People Hate to Wait
A need for goal closure underlies frustration with waiting Based on the research of Annabelle Roberts Back in 1981, Tom Petty sang that the waiting is the hardest part. New research from Texas McCombs helps to explain why. In two recent… -
January 17, 2024AI Can Boost Service for Vulnerable Customers
Businesses can use artificial intelligence to identify and aid consumers who need extra help Based on the research of Gizem Yalcin Williams Artificial intelligence has become the Swiss Army knife of the business world, a universal tool for increasing sales, optimizing… -
December 12, 2023The (Wrong) Reason We Keep Secrets
Revealing negative things about ourselves does not cause the damage we think it will Based on the research of Amit Kumar In and out of the workplace, people often keep adverse information about themselves secret because they worry that others…