Research from Professor of Marketing Wayne Hoyer finds that when personalized ads get too intrusive, consumers are less likely to buy. Phys.org, Scienmag, Earth.com Previous Media Mention Trump’s Tariff Campaign Leaves Companies Rethinking Asset Values
Categories Alumni News Donor Impact Faculty News Featured News McCombs Magazine Fall 2025 Issue Summer 2025 Issue News Releases Podcasts Rankings Research and Insights School News Student News Departments Accounting Business Business, Government, and Society Center for Analytics and Transformative Technologies Economics Finance Government Information, Risk, and Operations Management IROM Management Marketing Topics Accounting Alumni Analytics Artificial Intelligence Business Business of Sports Business Outlook Cybersecurity Donor Impact Economics Energy Energy and the Environment Entrepreneurship Ethics Executive Education Finance Health and Wellbeing Innovation and Technology IROM KBH Leadership Leading Forward Management Marketing MBA MSTC Mulva Hall Rankings Real Estate Risk Management Sales School News Social Impact Student News Supply Chain Taxes
