From the Fall 2025 Issue of McCombs Magazine Big Ideas Faculty Research and Insights from Texas McCombs When Credit Is Low, Car Dealers Offer a Break Rather than exploiting buyers with low credit scores, dealers lose an average of $301 arranging loans to them Guiding Doctors in the Age of AI To avoid burnout and medical mistakes, health care organizations should train physicians in AI-assisted decision-making The Truth About Gen AI in Sales Five common misconceptions about generative AI are stifling sales and marketing teams When Feedback Fails When adding features to software applications, developers should balance user feedback with their own instincts Standards Boost Sustainability Talk Voluntary reporting guides lead to more sustainability disclosures in corporate earnings calls
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