Gen-Z Takeover Sparks Social Media Surge 

This spring, Texas McCombs launched a unique initiative by enlisting student ambassadors for the first time to contribute to the school’s social media channels. If you follow McCombs on Instagram, you have already witnessed how first-year McCombs students Siya Sangani, Franceska Toledo, Elizabeth Do, Elizabeth Proctor, and Zara Khan have brought excitement with their vibrant energy and enthusiasm. The ambassadors have created topical social media videos that have resonated with their Gen-Z audience and brought nostalgia to alumni with glimpses of current-day student happenings. The videos included a virtual tour of McCombs, collages of the beauty of the Forty Acres, and interviews with students. Their contributions resulted in a remarkable increase in engagement, soaring over 500% during the first month alone. Follow along on Instagram at @utexasmccombs.