From the Spring / Summer 2024 Issue of McCombs Magazine
Big Ideas
Faculty Research and Insights from Texas McCombs
Worth the Wait?
A Desire for Closure Influences People’s Choices: A Q&A with Annabelle Roberts, Assistant Professor of Marketing by Suzi Morales One…
Startups Spur Other Companies To Innovate
Fledgling companies outdo established businesses when it comes to accelerating the development of new technologies. What They Studied To examine…
Self-Driving Vehicles Bring the Store to You
With Autonomous Vehicles, Sellers Expand Their Reach Going Right to Their Customers Based on the Research of Junyu Cao Autonomous…
Uncovering COVID-19 Loan Fraud Schemes
How 2 McCombs Researchers Exposed Online Lenders Based on the Research of John Griffin and Samuel Kruger As John Griffin…
Regulatory Tech Costs Can Have Benefits, Too
Though often considered a drain on the economy, regtech — technology that helps companies comply with government regulations — can…