Rao, Raghunath
One Way To Draw More Customers: Lock Out Others
Companies can increase demand and sales by intentionally turning away some buyers
Read MoreOne Way To Draw More Customers: Lock Out Others
To Kick-Start a Kick-Starter, Give to Yourself
A significant self-donation early in a campaign can help a crowdfunding effort draw more donors and more money
Read MoreTo Kick-Start a Kick-Starter, Give to Yourself
Incentivize Activity, Not Just Sales
Paying workers simply to take action — like making more sales calls — improves results for their company Based on the research of Raghunath…
What Gym Memberships Can Teach Us About Self-Control
Membership renewal strategies rely on understanding how people self-regulate It happens every year: We tell ourselves this time we’re going…
Best Paper Award for Marketing Professor
Raghunath Rao Associate Professor of Marketing Raghunath Rao won the Gerald E. Hills Best Paper Award from the American Marketing…