Li, Kathleen
Marketing Professor Receives Best Paper Award for 2023
The Society for Marketing Science has awarded the 2023 Frank M. Bass Dissertation Paper Award to Kathleen T. Li, an assistant professor of marketing at Texas McCombs
Read MoreMarketing Professor Receives Best Paper Award for 2023
Kathleen Li Receives 2023 Frank M. Bass Best Paper Award
Honor recognizes outstanding research in marketing The Society for Marketing Science has awarded the 2023 Frank M. Bass Dissertation Paper…
New Research Tool Works When Control Groups Won’t
Where randomized experiments aren’t possible, researchers have a new statistical tool Based on the research of Kathleen Li Whether they’re studying…