Leng, Yan

Online Reviews Risk Cyberattacks
Leaving online ratings and reviews can expose hidden social ties, exposing friends to impersonation scams such as phishing

McCombs Honors Faculty Members
More than 15 professors and other instructors receive awards for their teaching, research, service

Audits Help Change a Chatbot’s Bad Behavior
A new framework shows why AI agents behave too selfishly or selflessly, allowing organizations to fine-tune them

To Engage Video Viewers, Make More Personal Recommendations
Platforms like TikTok could boost viewing times by grouping users to better match their preferences

Just-Accepted Journal Publications
24 new papers by McCombs faculty members

Phone Lines of Connection
First-of-its-kind study examines phone communications’ web of social influence Based on the research of Yan Leng Do we follow the wider…

COVID-19 Under a Business Microscope
As the globe continues to tackle a historic health threat, Texas McCombs researchers are studying business, drug approvals, and more…