Leng, Yan
To Engage Video Viewers, Make More Personal Recommendations
Platforms like TikTok could boost viewing times by grouping users to better match their preferences
Just-Accepted Journal Publications
24 new papers by McCombs faculty members
Phone Lines of Connection
First-of-its-kind study examines phone communications’ web of social influence Based on the research of Yan Leng Do we follow the wider…
COVID-19 Under a Business Microscope
As the globe continues to tackle a historic health threat, Texas McCombs researchers are studying business, drug approvals, and more…