Hoyer, Wayne
Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a product, highlight their user-friendliness Based on the research of Wayne…
To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative news can keep them loyal when the real thing strikes Based on the research of…
How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…