Hoyer, Wayne
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Marketers Can Manage ‘Feature Creep’
When consumers feel intimidated by too many features in a product, highlight their user-friendliness Based on the research of Wayne…
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To Protect Brands, Immunize Consumers Against Bad News
Exposing customers to hypothetical negative news can keep them loyal when the real thing strikes Based on the research of…
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How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
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Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…