Anderson, Stephen J.
Reached Your Entrepreneurial Limit? Hire a Marketer
New research shows marketing specialists drive growth for small businesses and early-stage ventures Based on the research of Stephen J. Anderson…
Anderson Honored for Research Proving Marketers Matter in Study With Ugandan Entrepreneurs
Assistant Professor of Marketing Stephen J. Anderson, winner of the 2021 AMA/MSI Paul Root Award for research with Ugandan entrepreneurs.…
Global Marketer
Stephen Anderson’s winning look at supporting entrepreneurship Photo credit: Lauren Gerson Marketing Assistant Professor Stephen Anderson is helping entrepreneurs worldwide. Anderson…
Marketers Move the Needle for Entrepreneurs
Can a marketer have a measurable impact on a small business? A field experiment in Africa quantifies, at last, how…