Marketing
10 Tips about Winning, Losing, and Values in the Workplace
Values matter in the workplace because they determine the framework through which people make sense of their place in an…
Professor Linda Golden Wins Distinguished Marketing Educator Award
McCombs School of Business professor recognized by the Academy of Marketing Science Linda Golden McCombs School of Business Professor Linda…
3 Billion Rural Consumers — Can Marketers Profit From Them?
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor” By Poornima Subramanian…
Is Your Smartphone Draining Your Brain?
Adrian Ward has dared to question everyone’s favorite tech device. His findings will doubtless open further inquiry and perhaps spur…
How To Be Happier
Feeling blue? Check out these tips for seeing the brighter side of life from professor and happiness expert Raj Raghunathan.…
CEO Politics Can Spur (or Stifle) Business Innovation
Political affiliation offers more reliable clues about a CEO’s inclination to take risks than factors like age or education By…
How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
Network Builders
Proven strategies to connect and build powerful relationships By Jeremy M. Simon and Todd Savage For Andrew Phong Vo, BBA…
The Right Ticker Symbol Can Mean Bigger Stock Returns
Some ticker symbols are easily recognizable while others look more like alphabet soup. New research says the right combination of…
Why Your Close Friends Don’t Buy You What You Want
Registries help make gift-giving easier, but research from McCombs explains why you still might not get what you asked for…
If You’re So Smart, Why Aren’t You Happy?
McCombs professor Raj Raghunathan explains why happiness is elusive and what you can do today to make changes that count. By…
Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…
Beyond the Brothel: Can We Break the Global Human Trafficking Cycle?
Human trafficking is a global epidemic that claims millions of women and children as victims, and its reach extends far…
Business Ethics Is Not an Oxymoron
Just because something is legal doesn’t mean it’s the right thing to do. But many people use that reasoning to…
Kill Stress in 5 Minutes or Less
Research reveals effective strategies for overcoming work-related stress, including meditation and seeking positive advice from supportive peers By Jeremy Simon…
The See-Food Diet: How Transparent Packaging Affects Eating Habits
Certain foods are more tempting when they come in clear packaging, while others are more popular when presented in paper…
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling headlines from the Middle East and North Africa, Professor Vijay Mahajan says consumer markets there are robust and…