Marketing
Thanks, but No Thanks
Why we tend to withhold our gratitude, and why researchers say that needs to change. Based on the research of Amit Kumar…
Gleaning Fresh Ideas From Your Board Members or Franchisees
Companies invest significant resources to come up with innovative new products. Two new studies suggest less costly alternatives: franchisees and…
In E-commerce, Trust Is More Crucial Than Price
Facebook’s tribulations demonstrate what can happen when a company loses its users’ trust. New research finds key ingredients to creating…
More or Less: Why Timing is Key to Your Team’s Creative Success
For creative teams, knowing when to stop brainstorming is crucial By Jeremy M. Simon Senior marketing lecturer Stephen Walls steps…
Vote McCombs for SXSW 2019
The University of Texas at Austin hopes to send business faculty and alumni experts as featured speakers — on everything from Blockchain…
In Social Media Age, New Products Need New Marketing Ideas
Consumers often look to other consumers before deciding to try a new product. But in the world of social networks,…
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…
Professor Leigh McAlister Earns Marketing Science Fellow Award
Leigh McAlister holds her award McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award…
Best Paper Award for Marketing Professor
Raghunath Rao Associate Professor of Marketing Raghunath Rao won the Gerald E. Hills Best Paper Award from the American Marketing…
10 Tips about Winning, Losing, and Values in the Workplace
Values matter in the workplace because they determine the framework through which people make sense of their place in an…
Professor Linda Golden Wins Distinguished Marketing Educator Award
McCombs School of Business professor recognized by the Academy of Marketing Science Linda Golden McCombs School of Business Professor Linda…
3 Billion Rural Consumers — Can Marketers Profit From Them?
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor” By Poornima Subramanian…
Is Your Smartphone Draining Your Brain?
Adrian Ward has dared to question everyone’s favorite tech device. His findings will doubtless open further inquiry and perhaps spur…
How To Be Happier
Feeling blue? Check out these tips for seeing the brighter side of life from professor and happiness expert Raj Raghunathan.…
CEO Politics Can Spur (or Stifle) Business Innovation
Political affiliation offers more reliable clues about a CEO’s inclination to take risks than factors like age or education By…
How To Spot and Stop Brand Sabotage
Companies still haven’t grasped the power of social media to inflict swift and substantial brand damage By Steve Brooks In…
Network Builders
Proven strategies to connect and build powerful relationships By Jeremy M. Simon and Todd Savage For Andrew Phong Vo, BBA…
The Right Ticker Symbol Can Mean Bigger Stock Returns
Some ticker symbols are easily recognizable while others look more like alphabet soup. New research says the right combination of…
Why Your Close Friends Don’t Buy You What You Want
Registries help make gift-giving easier, but research from McCombs explains why you still might not get what you asked for…
If You’re So Smart, Why Aren’t You Happy?
McCombs professor Raj Raghunathan explains why happiness is elusive and what you can do today to make changes that count. By…
Do We Overeat Because It’s “Healthy”?
Terms like “all-natural” and “organic” may actually trigger overeating By Adrienne Dawson Before you even consider a food’s calorie count,…
Beyond the Brothel: Can We Break the Global Human Trafficking Cycle?
Human trafficking is a global epidemic that claims millions of women and children as victims, and its reach extends far…
Business Ethics Is Not an Oxymoron
Just because something is legal doesn’t mean it’s the right thing to do. But many people use that reasoning to…
Kill Stress in 5 Minutes or Less
Research reveals effective strategies for overcoming work-related stress, including meditation and seeking positive advice from supportive peers By Jeremy Simon…
The See-Food Diet: How Transparent Packaging Affects Eating Habits
Certain foods are more tempting when they come in clear packaging, while others are more popular when presented in paper…
Red Wine, Soap Operas, and Other Surprises Await Travelers in the Arab World
Despite unsettling headlines from the Middle East and North Africa, Professor Vijay Mahajan says consumer markets there are robust and…