Marketing
Making Better Decisions
A new course explores bias and stereotyping in marketing Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
Pandemic Pivots
How McCombs students, faculty, and alumni changed during uncertain times By Sharon Jayson and Matt W. Turner | Illustrations by…
Incentivize Activity, Not Just Sales
Paying workers simply to take action — like making more sales calls — improves results for their company Based on the research of Raghunath…
9 Research-Based Revelations About Multitasking
Think you’re great at completing multiple tasks at the same time? A new study shows why you’re probably wrong. Based on…
Faculty Excellence Awards
McCombs announces 2020–21 Teaching and Research Award Winners Each spring, faculty committees at McCombs scour departmental nominations to select winners…
Virtual Reality Provides Real-Life Sales Forecasts
Having shoppers test in-the-pipeline products means companies can develop more user-friendly durable goods Based on the research of Sebastian Hohenberg…
Sorry, Siri: Drawbacks to Algorithms Sounding Too Human
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human Based on the research of…
Marketers Move the Needle for Entrepreneurs
Can a marketer have a measurable impact on a small business? A field experiment in Africa quantifies, at last, how…
COVID-19 Under a Business Microscope
As the globe continues to tackle a historic health threat, Texas McCombs researchers are studying business, drug approvals, and more…
Sellers Who Disclose Prices Can Maximize Profits
To drive up sales, dealers should disclose price at the start of a negotiation Based on the research of Sebastian…
Three MS Programs Hit Top 5 Status, MBA Rises to 17th
McCombs hits high marks in the 2021 QS Global Business Masters Rankings The McCombs School of Business again took high…
Viral Videos Get a Boost From Sharing Big
Want your videos to go viral? Expand your platforms. Based on the research of Vijay Mahajan Brands that want their…
When We Fear an Awkward Phone Call, We Often Turn to Text
Why making an ‘uncomfortable’ call may be good for our interpersonal connections — and health Based on the research of Amit Kumar…
It Only Takes Seconds to Alert Facebook Users to Fake News
Amid a pandemic and looming election, curbing misinformation is urgent Based on the research of Tricia Moravec In the Information…
A Dirty Secret About Cleaning Your Plate
Childhood lessons about not wasting food can backfire on public health, but smart marketing can undo the damage Based on…
How to Win at Crowdfunding
Monitoring a project’s early progress and giving marketing boosts as needed are critical to funding success. Based on the research of…
A New Playbook for Marketing
Although marketing remains largely frozen in the 2010s, research shows growing companies are busting boundaries Based on the research of…
Speaking the Language of Mexican Business
Cultural tips for crossing business borders Mexico is America’s leading commercial partner, accounting for 15% of total U.S. trade. Like…
To Feel Happier Now, Spend on Doing Rather Than Having
Experiences lead to greater in-the-moment happiness for shoppers than buying material items, new research finds Based on the research of…
Generation Gap
Speaker and researcher Jason Dorsey evangelizes to companies about the importance of understanding millennials and Gen Z By Megan Menchaca…
Brand Ambassador
Emily Reagan, MBA ’99, takes the helm of the school’s marketing efforts as first chief marketing officer A former chair…
McCombs Lands on Seven Top 10 Lists in Princeton Review’s 2020 Rankings
McCombs has the best campus environment of any business school in the nation and excels in marketing, finance, great professors,…
McCombs Launches Open Online Course on Happiness in the Workplace
McCombs’ new online course, Happier Employees and Return on Investment, is now open for enrollment. If you want a better…
‘Fake News’ Can’t Be Flagged Down
Even when the content is flagged as potentially false, Facebook users believe headlines that align with their political beliefs Based…
To Innovate, Think Like a Designer
Don’t let your innovation engine stall. Apply design thinking for improved results. By Sloan Wyatt Jeff Mulhausen of Upstream Thinking and…
The Key to Innovation Sales is Matching Reps with the Right Boss
Researchers find novel product sales require pairing the personalities of supervisor and sales rep. Based on the research of Sebastian…
Three MS Programs Hit Top 5 Status, MBA in Top 20
Three master’s programs at McCombs hit high marks in the 2020 QS Global Masters Rankings while the McCombs Full-time MBA…
5 Ways to Jump-Start Your Innovation Engine. Starting Today.
As companies of all sizes scramble to keep up in ever-increasingly competitive environments and in response to ever-increasing customer expectations,…
Three Tips for a Happier Workplace
For better results, prioritize employee well-being Workplaces filled with happy employees experience better performance. So says Raj Raghunathan, a Texas…
Building an Ethical Culture
Focusing employee attention on a company’s mission promotes workplace values Ethical scandals in business are often attributed to “bad apples”…
Don’t Be Rude: Polite Answers Favored by Online Questioners
Civil replies beat confrontational ones when answering other online readers Based on the research of Andrew Whinston Spend some time online…
Alumni Profile: Hook ’Em Makes It Big
Jacqueline O’Reilly, BBA ’05, becomes vice president of marketing at la Madeleine Jacqueline O’Reilly, vice president of marketing for la…
Working Better Together
Organizations benefit from hiring workers of various backgrounds and abilities, says the dean for diversity and inclusion at Texas McCombs…
Texas McCombs at SXSW 2019
A major startup pitch competition—and faculty and alumni experts on stage When SXSW kicks off tomorrow, Texas McCombs is taking the…
What Gym Memberships Can Teach Us About Self-Control
Membership renewal strategies rely on understanding how people self-regulate It happens every year: We tell ourselves this time we’re going…
Movie Studios Build Buzz With Fake Film Tweets
It’s movie night. Which film should you see? Your decision might be swayed by fake tweets from studios. Based on the…
What These Brands Know About Marketing That You Don’t
The most powerful secret to unlocking brand growth is the ‘transformational insight’ By Rob Malcolm Each of these brands achieved…
Texas McCombs Hits Six Top-10 Lists in Princeton Review’s 2019 Rankings
McCombs has the best campus environment of any business school in the nation and excels in best professors, marketing, and…
In Sales Force Incentives, Give Choice a Chance
Want to get more sales out of a sales contest? Let your sellers pick their own incentives. Based on the…
10 Tips for Business Success in 2019
Research tips from Texas McCombs will improve your workday and sharpen your focus. Last year’s business insights can lead to this…
Keeping Calm When You’re on the Clock
Stress limits thinking capacity and is harmful to health. Here are three ways to get back into the productive zone.…
To Boost App Sales, Reconsider the Free Versions
Most mobile apps entice new users with free versions, hoping they’ll like them enough to buy paid versions. That strategy…
Improve Your Company’s Social Reputation, and Investors Will Notice
There’s good news for companies with bad reputations for social responsibility, finds a new study from Texas McCombs Based on…
MSBA Hits No. 3 in World, MSM No. 7
Four master’s programs at McCombs hit high marks in the 2019 QS Global Masters Rankings and Global MBA Rankings The…
How One App’s Buyout Can Boost Competitors
When Facebook bought Instagram, competing apps were expected to vanish. Instead, some actually gained users. Based on the research of Ashish Agarwal…
Thanks, but No Thanks
Why we tend to withhold our gratitude, and why researchers say that needs to change. Based on the research of Amit Kumar…
Gleaning Fresh Ideas From Your Board Members or Franchisees
Companies invest significant resources to come up with innovative new products. Two new studies suggest less costly alternatives: franchisees and…
In E-commerce, Trust Is More Crucial Than Price
Facebook’s tribulations demonstrate what can happen when a company loses its users’ trust. New research finds key ingredients to creating…