McCombs School of Business
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…
Is Your Partner Wrecking Your Financial Literacy?
How relationship roles shape a lifetime of money know-how for better — or for worse Based on the research of Adrian Ward When…
Professor Leigh McAlister Earns Marketing Science Fellow Award
Leigh McAlister holds her award McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award…
Rowling Hall: The Vision
Through collaboration between university educators, architects, alumni, students, and business leaders, five core themes were identified that would set the…
Inspiring Thought
UT’s Landmarks Program on José Parlá’s Rowling Hall Mural By Jeremy M. Simon José Parlá at work on “Amistad América.” From…
Remarkable Rowling
New graduate building puts Texas McCombs in its rightful place—connecting the school to Austin’s vibrant business community By Jeremy M.…
Empathetic Cops Are Less Happy, Struggle More on the Beat
Police officers with a strict law-and-order ideology hold up better under public animosity than their more empathetic peers Based on…
Why Politicians Spend Billions on Wasteful Economic Development Incentives — and Love It
Richard Florida, the bestselling urban development author and senior editor at The Atlantic, talked with Professor Nathan Jensen about his…
MPA Alums Named Top CPA Exam Performers
Hyungmin Kim and Maureen Patricia Sweet Two McCombs School of Business alumni were recognized by the American Institute of CPAs as…
Best Paper Award for Marketing Professor
Raghunath Rao Associate Professor of Marketing Raghunath Rao won the Gerald E. Hills Best Paper Award from the American Marketing…