McCombs School of Business
Passing of Management Professor Jim Fredrickson
Dear McCombs Community, It is with great sadness that I share with you that our dear friend and respected colleague,…
Ethics Demystified
A free video-based ethics curriculum is putting a new face on an age-old problem—and helping educators light a better path…
More or Less: Why Timing is Key to Your Team’s Creative Success
For creative teams, knowing when to stop brainstorming is crucial By Jeremy M. Simon Senior marketing lecturer Stephen Walls steps…
Vote McCombs for SXSW 2019
The University of Texas at Austin hopes to send business faculty and alumni experts as featured speakers — on everything from Blockchain…
Politicians Who Pass on PACs Get More From CEOs
Business PACs have gotten a bad name, but banning their campaign contributions could have worse side effects. Candidates who refused…
Professor John Griffin Named VP of Western Finance Association
Finance Professor John Griffin McCombs School of Business Professor John Griffin has been named vice president of the Western Finance Association,…
In Social Media Age, New Products Need New Marketing Ideas
Consumers often look to other consumers before deciding to try a new product. But in the world of social networks,…
To Sell Spicy Food, Appeal to Aggression
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…
Is Your Partner Wrecking Your Financial Literacy?
How relationship roles shape a lifetime of money know-how for better — or for worse Based on the research of Adrian Ward When…
Professor Leigh McAlister Earns Marketing Science Fellow Award
Leigh McAlister holds her award McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award…