McCombs School of Business
Three MS Programs Continue Top 5 Status, MBA Holds Steady at No. 17
Three master’s programs and the full-time MBA continue to hit high marks in the 2022 QS World University rankings Texas…
How Images Get Consumers to Time Travel
First-of-its-kind study looks at visual entropy’s connection to buying behavior Based on the research of Raj Raghunathan and Adrian Ward…
Making Better Decisions
A new course explores bias and stereotyping in marketing Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
Crowdfunding Succeeds When Asks Are Timed Right
Apply this research-based strategy to know when to contact key donors — and whom to save for the last minute Based on…
Giving the Texas Challenge Twice the Impact
The memory of his first Texas friends moves one international alumnus to help future students By Judie Kinonen Chester Liu, MBA…
Alumni Profile: Life-Saving Messages
Terry Pence, BBA ’77, directed the Texas Department of Transportation’s Behavioral Traffic Safety Section By Sharon Jayson After nearly 40…
Alumni Profile: Helping Women Ascend
Melba Tellez, M.S. ’18, founded Mujeres on the Rise By Gretchen Sanders Melba Tellez, M.S. ’18, started Mujeres on the…
Alumni Profile: Heeding a Call for Libations
Quentin Cantu and Brian Murphy, both MBA ’18, founded Ranch Riders Spirits By Gretchen Sanders Brian Murphy and Quentin Cantu,…
He’s Not Horsing Around
Amid virtual classes, iMPA student returned to his equestrian roots By Matthew Higginbotham Keith Asmussen, iMPA ’22, is a business…
Masters of Adaptability
Students in McCombs’ four Master of Science programs make the most of difficult times in a year like no other…