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Gleaning Fresh Ideas from Your Board Members or Franchisees
Firms invest significant resources to come up with innovative new products. Two new studies suggest less costly alternatives: franchisees and…
Firms invest significant resources to come up with innovative new products. Two new studies suggest less costly alternatives: franchisees and…
Facebook’s tribulations demonstrate what can happen when a firm loses its users’ trust. New research finds key ingredients to creating…
Professor John Allison John Allison, professor of Business, Government, and Society, recently retired from a decades-long career at the McCombs School…
For creative teams, knowing when to stop brainstorming is crucial. By Jeremy M. Simon Senior marketing lecturer Stephen Walls steps up…
Consumers often look to other consumers before deciding to try a new product. But in the world of social networks,…
As Americans’ taste buds grow more adventurous, they’re getting fonder of spicy food. How can marketers more effectively appeal to…
Leigh McAlister holds her award McCombs School of Business Professor Leigh McAlister earned the INFORMS Society for Marketing Science Fellow Award…
Raghunath Rao Associate Professor of Marketing Raghunath Rao won the Gerald E. Hills Best Paper Award from the American Marketing…
McCombs School of Business professor recognized by the Academy of Marketing Science. Linda Golden McCombs School of Business Professor Linda…
Texas McCombs Professor Vijay Mahajan has a powerful message for global marketers: “Rural does not mean poor.” By Poornima Subramanian The…