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Movie Studios Build Buzz With Fake Film Tweets
It’s movie night. Which film should you see? Your decision might be swayed by fake tweets from studios. Based on the…
It’s movie night. Which film should you see? Your decision might be swayed by fake tweets from studios. Based on the…
The most powerful secret to unlocking brand growth is the ‘transformational insight.’ By Rob Malcolm Each of these brands achieved…
McCombs has the best campus environment of any business school in the nation and excels in best professors, marketing, and…
Want to get more sales out of a sales contest? Let your sellers pick their own incentives. Based on the…
Stress limits thinking capacity and is harmful to health. Here are three ways to get back into the productive zone.…
Most mobile apps entice new users with free versions, hoping they’ll like them enough to buy paid versions. That strategy…
There’s good news for firms with bad reputations for social responsibility, finds a new study from Texas McCombs. Based on the…
Four master’s programs at McCombs hit high marks in the 2019 QS Global Masters Rankings and Global MBA Rankings. The…
When Facebook bought Instagram, competing apps were expected to vanish. Instead, some actually gained users. Based on the research of Ashish Agarwal…
Why we tend to withhold our gratitude, and why researchers say that needs to change. Based on the research of Amit Kumar…