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Making Better Decisions
A new course explores bias and stereotyping in marketing. Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
A new course explores bias and stereotyping in marketing. Trenzio Turner created Bias and Stereotyping in Marketing, a one-credit-hour elective…
Paying workers simply to take action — like making more sales calls — improves results for their company. Based on the research of Raghunath Rao…
Think you’re great at completing multiple tasks at the same time? A new study shows why you’re probably wrong. Based on…
Having shoppers test in-the-pipeline products means companies can develop more user-friendly durable goods. Based on the research of Sebastian Hohenberg Developing…
In online marketing, consumers more readily forgive algorithm errors — unless the algorithm pretends to be human. Based on the research of Raji…
Can a marketer have a measurable impact on a small business? A field experiment in Africa quantifies, at last, how…
As the globe continues to tackle a historic health threat, Texas McCombs researchers are studying business, drug approvals, and more. With…
To drive up sales, dealers should disclose price at the start of a negotiation. Based on the research of Sebastian…
McCombs hits high marks in the 2021 QS Global Business Masters Rankings. The McCombs School of Business again took high…
Want your videos to go viral? Expand your platforms. Based on the research of Vijay Mahajan Brands that want their…