A Little Good Goes Farther Than You Think
People are touched by small kindnesses and led to greater generosity, new research shows. Based on the research of Amit Kumar…
Marketing
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Reached Your Entrepreneurial Limit? Hire a Marketer
New research shows marketing specialists drive growth for small businesses and early-stage ventures. Based on the research of Stephen J. Anderson…
Digital Tech Helps Nations Leapfrog Development
Digital technologies are helping India and Kenya find 21st century solutions to 19th century problems. Based on the research of…
Digital Leapfrogging
Marketing Professor Vijay Mahajan documents transformation in India. Vijay Mahajan (third from right) is joined by distinguished guests from India’s business…
Anderson Honored for Research Proving Marketers Matter in Study with Ugandan Entrepreneurs
Assistant Professor of Marketing Stephen J. Anderson, winner of the 2021 AMA/MSI Paul Root Award for research with Ugandan entrepreneurs.…
Global Marketer
Stephen Anderson’s winning look at supporting entrepreneurship Photo credit: Lauren Gerson Marketing Assistant Professor Stephen Anderson is helping entrepreneurs worldwide. Anderson…
To Deepen Connections, Skip the Small Talk
Want to build relationships and feel happier? New research suggests we get personal. Based on the research of Amit Kumar…
We’re Not as Smart as Google Makes Us Think We Are
Looking up answers online can leave us overconfident about what we know. Based on the research of Adrian Ward From the number…
Three MS Programs Continue Top 5 Status, MBA Holds Steady at No17
Three master’s programs and the full-time MBA continue to hit high marks in the 2022 QS World University rankings. Texas…
How Images Get Consumers to Time Travel
First-of-its-kind study looks at visual entropy’s connection to buying behavior. Based on the research of Raj Raghunathan and Adrian Ward…